Olo and Qu Partner to Offer Digitized Card Swipes and Enhanced Data Collection for Restaurants
In a move that is sure to streamline operations and provide valuable insights for restaurants, Olo has partnered with Qu to offer Olo Pay as an integration with Qu’s point-of-sale (POS) system. This integration will allow restaurants to digitize card swipes at the drive-thru and front counter, making the payment process faster and more efficient.
But that’s not all. This integration also enables restaurants to collect more data from card-present transactions, including the items a customer orders and any modifications they make. This data can then be used for marketing purposes when combined with Olo’s marketing product, Engage.
Benefits for Restaurants
This partnership between Olo and Qu offers several benefits for restaurants, including:
* Faster and more efficient payment processing: Digitizing card swipes at the drive-thru and front counter will speed up the payment process, reducing wait times for customers and increasing efficiency for staff.
* Enhanced data collection: The integration will allow restaurants to collect more data from card-present transactions, providing valuable insights into customer behavior and preferences.
* Improved marketing campaigns: The data collected from card-present transactions can be used to create more targeted and effective marketing campaigns, helping restaurants reach the right customers with the right message.
Conclusion
The partnership between Olo and Qu is a win-win for restaurants. The integration of Olo Pay with Qu’s POS system will streamline operations, provide valuable data, and improve marketing efforts. If you’re a restaurant owner, this is a partnership you won’t want to miss.
