Franchising is a powerful model for growth, but building a successful franchise brand whether in the U.S. or internationally—requires more than just ambition. It demands guidance from seasoned professionals who know the ins and outs of franchising. Whether you’re an established franchisor looking to refine your system or an aspiring franchisor preparing to launch, finding the right advisors is essential. Here’s how to make sure you’re getting the best advice and avoiding costly missteps.
1. Credible, Verifiable Experience is Non-Negotiable
Advisors, mentors, and coaches must bring more than theories to the table they need a proven track record of success. Look for professionals who can clearly demonstrate how they’ve helped franchisors like you grow and thrive. Poor choices in advisors can take 18 months or more to reveal themselves, often when your franchise brand’s operations, marketing, and expansion are already on the wrong track. By then, correcting course can be costly, time-consuming, and damaging to your brand.
2. Seek Leaders Who’ve Worked at the Highest Levels
For franchisor advisory, prioritize people who have led well-established, longstanding franchise brands. These individuals have navigated the most challenging problems, from scaling systems to managing crises, and their insights will be invaluable as you build or expand your brand. Advisors with this level of expertise can save you from mistakes that could derail your growth.
3. Franchise Compliance is a Must
Compliance is the backbone of a durable franchise system. Your advisors must have an in-depth understanding of the FTC Franchise Rule, NASAA, and state-specific regulations. Their expertise ensures that your system operates legally and efficiently, avoiding costly missteps that could otherwise jeopardize your entire operation.
4. Details Matter, Even in Spelling
Here’s a quick litmus test: Do they know it’s spelled “franchisor” and not “franchiser”? It might seem trivial, but this level of attention to detail can reveal how well they understand the industry. Don’t overlook small signals since they often point to bigger gaps in expertise.
5. Don’t Settle & Accept Only the Best
It’s always great to meet new people in the franchise industry, and building relationships is an important part of growth. But when it comes to advisors, friendship isn’t enough. Choose skilled, experienced professionals who can help you expand, accelerate, and build a durable, sustainable franchise system.
The wrong advisors and specialized services can steer your franchise in the wrong direction, delaying your progress for years. Whether you’re taking your first steps as a franchisor or fine tuning an established brand, the quality of your advisors will shape your success. Surround yourself with industry leaders who combine high-level experience, proven results, and a deep commitment to helping your brand thrive. Anything less is a risk you can’t afford.
About Franchise Info Advisory Partners
At Franchise-Info Advisory Partners we know that franchising success isn’t just about having a great concept. It’s about execution. The difference between thriving franchise systems and those that struggle often comes down to how well the business is structured, scaled, and supported.
Alongside Ned Lyerly and Michael (Mike) Webster PhD we bring decades of real-world franchisor leadership to the table. Our expertise spans franchise recruitment, operations, and sales strategy, helping brands grow efficiently while avoiding the common pitfalls that derail expansion.
Take Action Today
Franchising is complex but with the right strategy, tools, and systems in place growth can be both sustainable and profitable.
Let’s make sure your franchise system is built for long-term success. Direct message Joe Caruso or email joe@franchisorsales.org to schedule a free consultation.
By Joe Caruso
