The Franchise Growth Paradox: Overcoming Expansion Challenges with Modern Tools

The Franchise Growth Paradox: Overcoming Expansion Challenges with Modern Tools

Introduction For franchisor leaders and their teams growing a franchise system is challenging. According to the 2016 Franchisor Database Breakdown by Rob Bond, 34.2% (1378) of franchisors in North America have 5 or fewer units, and 51.6% (2081) of franchisors have 20 or fewer units. This data highlights the significant number of franchisors operating on…

80% of Franchise Recruitment Marketing is Wasted; The Challenge is Finding the 20% That Isn’t

80% of Franchise Recruitment Marketing is Wasted; The Challenge is Finding the 20% That Isn’t

Introduction “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This famous observation by John Wanamaker aptly captures the dilemma many franchisors face today. Navigating the complexities of franchise recruitment marketing is daunting, with estimates suggesting that 80% of the marketing spend may not directly contribute to…

Say Goodbye to SharePoint Headaches with Chainformation Franchise Intranet
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Say Goodbye to SharePoint Headaches with Chainformation Franchise Intranet

Running a franchise can be tough. You’re juggling multiple locations, managing employees, and keeping everyone on the same page. And if you’re using SharePoint as your internal communication tool, well, let’s just say it’s not making things any easier. SharePoint is powerful, but it’s also complex and expensive. It requires ongoing IT support and customization,…

Franchise Futurists: Pioneering Next-Gen Solutions for Seamless Franchise Operations

Franchise Futurists: Pioneering Next-Gen Solutions for Seamless Franchise Operations

Addressing the challenges of franchise operations and the forgetting curve requires a tech-forward dynamic approach to how information and updates are distributed and reinforced within the franchise network. Below are solutions that leverage technology to combat these issues effectively: Solutions to Combat the Forgetting Curve and Enhance Compliance 1. Cloud-Based Operations Manual: Implement a cloud-based…

Optimizing Franchise Recruitment: Leveraging SPIN Selling and the Franchise Value Proposition in a Non-linear Sales Journey

Optimizing Franchise Recruitment: Leveraging SPIN Selling and the Franchise Value Proposition in a Non-linear Sales Journey

In the intricate process of franchise recruitment, it’s crucial to tailor your approach to the diverse needs of prospective franchisees and understand the non-linear nature of these complex sales. Utilizing Neil Rackham’s SPIN Selling framework, integrated with a clear articulation of your Franchise Value Proposition (FVP), can significantly enhance how you attract and engage potential…

Elevating Your Franchise Sales & Supplier Business Development on LinkedIn

Elevating Your Franchise Sales & Supplier Business Development on LinkedIn

Recruit the Right Franchisees and Achieve Item 6 Supplier Status in Franchise Systems with Linkedin LinkedIn’s expansive professional network offers a powerful platform not only for direct sales but also for the nuanced areas of franchise development and supplier engagement. By adopting a hub-and-spoke model, both franchisors and suppliers can maximize LinkedIn’s capabilities to enhance…

Understanding Objections to New Ideas in Franchise Systems

Understanding Objections to New Ideas in Franchise Systems

As a guiding source putting John Kotter’s concepts from “Buy-In: Saving Your Good Idea from Getting Shot Down” for franchisor and franchise owners in franchise brands to work for you to get buy-in. Understanding Objections in Franchise Systems When a franchisor introduces new ideas or systems across the franchise network, they often face objections. These…

Yum Brands: The Future of Fast Food is Generative AI
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Yum Brands: The Future of Fast Food is Generative AI

Yum Brands, the parent company of Taco Bell, Pizza Hut, KFC, and Habit Burger Grill, is investing heavily in AI to enhance its operations. The company’s vision is to create “AI-first” restaurants where AI plays a role in every aspect of the business, from order taking to kitchen management. Yum is using generative AI to…

Franchising Foundations: Turning Early Challenges into Long-Term Success

Franchising Foundations: Turning Early Challenges into Long-Term Success

For franchisors navigating the learning curve of the early stages of franchising is a complex process filled with potential pitfalls that can derail even the most promising ventures. As businesses embark on this path, understanding the intricacies of franchise management and growth becomes crucial. While comprehensive studies like the “Franchisor Database Breakdown – An Exhaustive…

QSR Prices Surge, Hitting Low-Income Consumers Hard
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QSR Prices Surge, Hitting Low-Income Consumers Hard

Fast food, or QSR, has long been a go-to option for budget-conscious consumers, but a recent surge in prices is making it increasingly difficult for low-income families to afford. According to a recent study, QSR prices have risen by 20% since 2021. This increase is due to a number of factors, including rising food costs,…

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