Whether you’re a franchise brand trying to recruit quality candidates or a supplier selling into franchise systems, LinkedIn has become an essential platform for visibility, credibility, and commercial connection. But most people miss the simplest and most effective strategy available: start conversations. That doesn’t mean pitching in the comments or broadcasting another press release.It means…
You built a successful franchise, but if multi-unit, multi-brand operators (MUMBOs) aren’t lining up, your marketing isn’t speaking their language. Here’s what’s missing. The Missed Opportunity in Modern Franchise Development In today’s franchise world, everyone is chasing the same high-value target:Multi-Unit, Multi-Brand Operators, also known as MUMBOs. These sophisticated investors bring capital, infrastructure, and growth…
Franchise sales are complex and time-consuming. It’s not just about finding someone to buy in; it’s about building a long-term durable relationship that people can be proud of. The key to success lies in aligning four crucial elements: people, process, technology, and a strong Franchise Value Proposition (FVP). Get these right, and you’ll close deals….
CRMs have been a staple for franchise sales teams for years. They simplify the basics: contact management, calendaring, and email. And, in those areas, they work. But there’s a point where automation stops helping and starts hurting—especially when it’s relied upon to replace real, human connection. Speed-to-Lead: It’s Not What You Think Everyone loves to…
Hey there, LinkedIn users! Hey there, LinkedIn users! Get ready to level up your professional networking experience with the exciting news that LinkedIn is developing in-app games. That’s right, you’ll soon be able to engage in friendly competition and sharpen your skills while scrolling through your feed. Puzzle Power-Ups These games won’t be your typical…
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