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An FTC Broken Windows & Minor Cheats Policing Approach Is the Sensible Path to Franchise Sales Compliance

ByFranchise Sales Expert

By Joe Caruso The Problem: Minor Cheats Have Become the Norm In today’s hyper-competitive franchise recruitment environment, the lines of legality and ethical conduct are increasingly blurred. Minor cheats, especially in the form of unlawful Item 19 FPRs (Earnings Claims), have moved from occasional infractions to systemic practices. Franchise sellers, including franchisors, brokers, and Franchise…

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Responsible Franchising: The Non-Negotiables of Modern Franchise Recruitment

ByFranchise Sales Expert

By Joe Caruso The Shift from Selling to Stewardship Franchise development is no longer about how many territories you can award or how fast you can grow. It’s about how carefully and responsibly you expand, and who you choose to bring into your system. The franchise industry has matured, and the way we recruit must…

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The MUMBO Disconnect: Why Enterprise Operators Skip Investing in Your Franchise Brand

ByFranchise Sales Expert

You built a successful franchise, but if multi-unit, multi-brand operators (MUMBOs) aren’t lining up, your marketing isn’t speaking their language. Here’s what’s missing. The Missed Opportunity in Modern Franchise Development In today’s franchise world, everyone is chasing the same high-value target:Multi-Unit, Multi-Brand Operators, also known as MUMBOs. These sophisticated investors bring capital, infrastructure, and growth…

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Franchise Sales AI Agents: Essential Compliance Practices for Responsible Franchisors

ByFranchise Sales Expert

Franchise Sales AI Agents: Essential Compliance Practices for Responsible Franchisors By Joe Caruso Artificial intelligence (AI) promises powerful advantages for franchise sales teams, automating outreach, scheduling appointments, and accelerating lead generation. Yet a critical question remains largely unexplored by franchisors and franchise attorneys alike: Are AI agents reliably safe for franchisors from a compliance standpoint?…

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AI and Franchise Sales: Driving Smarter Decisions, Avoiding Costly Errors

ByFranchise Sales Expert

How franchisors can leverage AI to enhance sales processes while mitigating risks The rise of AI and automation is reshaping industries worldwide, and franchising is no exception. From lead generation to candidate engagement, the potential for efficiency and scale is immense. However, the promise of AI often blurs the distinction between meaningful investments and tools…

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Selecting the Right Advisors: Best Practices for Aspiring and Established Franchisors

ByFranchise Sales Expert

Franchising is a powerful model for growth, but building a successful franchise brand whether in the U.S. or internationally—requires more than just ambition. It demands guidance from seasoned professionals who know the ins and outs of franchising. Whether you’re an established franchisor looking to refine your system or an aspiring franchisor preparing to launch, finding…

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The Hidden Cost of Weak Standards: Why Franchisees Need Financial Cushioning

ByFranchise Sales Expert

Franchising is a proven path to business ownership, offering a blueprint for success through a strong brand and operational support. But beneath the surface lies a critical challenge that many franchisors overlook: weak financial standards for prospective franchisees. Insufficient requirements for available cash and net worth can lead to cascading problems for franchisees and, ultimately,…

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Selling Franchises: The Power of People, Process, Technology, and a Strong Franchise Value Proposition

ByFranchise Sales Expert

Franchise sales are complex and time-consuming. It’s not just about finding someone to buy in; it’s about building a long-term durable relationship that people can be proud of. The key to success lies in aligning four crucial elements: people, process, technology, and a strong Franchise Value Proposition (FVP). Get these right, and you’ll close deals….

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Why Franchise Sales Automation Isn’t Enough: The Power of Personal Interaction

ByFranchise Sales Expert

CRMs have been a staple for franchise sales teams for years. They simplify the basics: contact management, calendaring, and email. And, in those areas, they work. But there’s a point where automation stops helping and starts hurting—especially when it’s relied upon to replace real, human connection. Speed-to-Lead: It’s Not What You Think Everyone loves to…

Navigating Lead Generation Dynamics: Lessons Learned
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Navigating Lead Generation Dynamics: Lessons Learned

ByEditor

Introduction- Lead Generation & Project Creep We provide qualified leads to both franchisors and suppliers, who have their own sales staff.  Typically, our leads are “demo ready”.  We have run into a problem, recently, with clients who are asking us, in essence to fix their broken demo model. In this article, we want to explain…

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