The Shiny Object Trap: Why New Leads Distract Your Franchise Sales Team
By Joe Caruso Every franchise sales team experiences the allure: fresh inbox leads, trade show badge scans, and new prospects seem to sparkle brighter and promise more than the leads you’ve already nurtured. It’s a pervasive challenge I’ve witnessed repeatedly as a Chief Development Officer, and it’s crucial we address it head-on. The Psychology Behind…