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An FTC Broken Windows & Minor Cheats Policing Approach Is the Sensible Path to Franchise Sales Compliance

ByFranchise Sales Expert

By Joe Caruso The Problem: Minor Cheats Have Become the Norm In today’s hyper-competitive franchise recruitment environment, the lines of legality and ethical conduct are increasingly blurred. Minor cheats, especially in the form of unlawful Item 19 FPRs (Earnings Claims), have moved from occasional infractions to systemic practices. Franchise sellers, including franchisors, brokers, and Franchise…

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The Responsible Franchising Way to Make FPR Earnings Claims in Your Franchise Recruitment Marketing

ByFranchise Sales Expert

By Joe Caruso Franchise development is more competitive than ever. With aggressive lead-generation goals, expanding pipelines, and mounting pressure to stand out, many franchisors, along with their sales teams, brokers, FSOs, PR firms, and marketing agencies, are deploying Financial Performance Representations (FPRs) across dozens of digital and in-person marketing channels. Used responsibly, FPRs are tools…

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