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The Truth Behind “Free” Franchise Consulting: How the FTC’s New Rule Impacts Franchise Brokers, FSOs, and Franchisors

ByFranchise Sales Expert

The Truth Behind “Free” Franchise Consulting: How the FTC’s New Rule Impacts Franchise Brokers, FSOs, and Franchisors By Joe Caruso In a landmark move to protect consumers and raise the standard of honesty in marketing, the Federal Trade Commission (FTC) has issued a final rule prohibiting deceptive practices in the use of endorsements, testimonials, and…

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Responsible Franchising: The Non-Negotiables of Modern Franchise Recruitment

ByFranchise Sales Expert

By Joe Caruso The Shift from Selling to Stewardship Franchise development is no longer about how many territories you can award or how fast you can grow. It’s about how carefully and responsibly you expand, and who you choose to bring into your system. The franchise industry has matured, and the way we recruit must…

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