| | |

The Responsible Franchising Way to Make FPR Earnings Claims in Your Franchise Recruitment Marketing

ByFranchise Sales Expert

By Joe Caruso Franchise development is more competitive than ever. With aggressive lead-generation goals, expanding pipelines, and mounting pressure to stand out, many franchisors, along with their sales teams, brokers, FSOs, PR firms, and marketing agencies, are deploying Financial Performance Representations (FPRs) across dozens of digital and in-person marketing channels. Used responsibly, FPRs are tools…

| | | | |

Always Be Conversing: A LinkedIn Strategy for Reluctant Sellers and Real Pros

ByFranchise Sales Expert

Whether you’re a franchise brand trying to recruit quality candidates or a supplier selling into franchise systems, LinkedIn has become an essential platform for visibility, credibility, and commercial connection. But most people miss the simplest and most effective strategy available: start conversations. That doesn’t mean pitching in the comments or broadcasting another press release.It means…

| | | |

The MUMBO Disconnect: Why Enterprise Operators Skip Investing in Your Franchise Brand

ByFranchise Sales Expert

You built a successful franchise, but if multi-unit, multi-brand operators (MUMBOs) aren’t lining up, your marketing isn’t speaking their language. Here’s what’s missing. The Missed Opportunity in Modern Franchise Development In today’s franchise world, everyone is chasing the same high-value target:Multi-Unit, Multi-Brand Operators, also known as MUMBOs. These sophisticated investors bring capital, infrastructure, and growth…

| | |

Bar Louie Files for Chapter 11 Bankruptcy, Closing Locations Amid Financial Struggles

ByFranchise Sales Expert

Gastropub operator Bar Louie filed for Chapter 11 bankruptcy protection on March 26, 2025, marking its second restructuring in five years as persistent inflation and operational challenges continue to batter the restaurant industry. BLH TopCo LLC, the Addison, Texas-based parent of the Bar Louie brand, filed the voluntary petitions in U.S. Bankruptcy Court in Delaware,…

| | | | |

Franchise Sales AI Agents: Essential Compliance Practices for Responsible Franchisors

ByFranchise Sales Expert

Franchise Sales AI Agents: Essential Compliance Practices for Responsible Franchisors By Joe Caruso Artificial intelligence (AI) promises powerful advantages for franchise sales teams, automating outreach, scheduling appointments, and accelerating lead generation. Yet a critical question remains largely unexplored by franchisors and franchise attorneys alike: Are AI agents reliably safe for franchisors from a compliance standpoint?…

The Shiny Object Trap: Why New Leads Distract Your Franchise Sales Team

ByFranchise Sales Expert

By Joe Caruso Every franchise sales team experiences the allure: fresh inbox leads, trade show badge scans, and new prospects seem to sparkle brighter and promise more than the leads you’ve already nurtured. It’s a pervasive challenge I’ve witnessed repeatedly as a Chief Development Officer, and it’s crucial we address it head-on. The Psychology Behind…

From Good to Great Franchise Recruitment: A Guide to Managed Sales Enablement & Discipline

ByFranchise Sales Expert

By Joe Caruso Why Most Franchise Recruitment Efforts Fall Short Many franchisors struggle with franchise recruitment, despite having a strong concept, proven systems, and even a well-funded growth strategy. They generate leads, but few turn into serious buyers. They spend time and resources on franchise brokers or FSOs, but the results are inconsistent. They deal…

Are Franchise Fees an Investment or a Tax? The Real Measure of Support

ByFranchise Sales Expert

Are Franchise Fees an Investment or a Tax? The Real Measure of Support By Joe Caruso Franchise systems charge royalties and marketing fees as part of their business model. These fees vary widely depending on the brand, industry, and level of support promised. However, the real question isn’t whether franchisors are providing enough support. It…

Franchising Done Right: Why Most New Franchisors Fail and How to Avoid It

ByFranchise Sales Expert

Franchising Done Right: Why Most New Franchisors Fail and How to Avoid It You have a great concept. You have opened three or four brick-and-mortar locations, and the numbers look good. You have even taken the next big step: you got an FDD (Franchise Disclosure Document). Now, you are ready to scale. After all, if…

| | | | |

AI and Franchise Sales: Driving Smarter Decisions, Avoiding Costly Errors

ByFranchise Sales Expert

How franchisors can leverage AI to enhance sales processes while mitigating risks The rise of AI and automation is reshaping industries worldwide, and franchising is no exception. From lead generation to candidate engagement, the potential for efficiency and scale is immense. However, the promise of AI often blurs the distinction between meaningful investments and tools…

End of content

End of content