How Founders and Franchise Sales Teams Can Turn Latent Affinity on LinkedIn Into Growth Franchise buyers aren’t searching for you — they’re watching. Here’s how to engage the ones already paying attention. By Joe Caruso Franchise sales today often fall to two types of people: dedicated sales professionals trying to build a pipeline, and founders…
The LinkedIn Franchise Sales Dilemma: Why Most Franchisors Fail — And How to Fix It By Joe Caruso LinkedIn should be a goldmine for franchise recruitment. It is the most accurate, searchable, and real-time professional database on the planet. And yet, most franchisors are either using it haphazardly or not at all. They are paying…
Extreme Qualifying: The Discipline Franchisors Can’t Afford to Ignore Why Franchise Recruitment Fails Without Discipline—And How to Fix It By Joe Caruso Let’s get this straight from the outset: Extreme Qualifying is not about being rude, pushy, or confrontational.It is not about grilling people or making early conversations uncomfortable.Done right, it is a discipline of…
Why upfront fees and royalties are both essential to building a financially sustainable franchise systemBy Joe Caruso In franchise development, strategic thinking and financial discipline are nonnegotiable. Yet too often, emerging brands treat upfront fees as profit and royalties as automatic. That thinking leads to fragile systems and inconsistent results. If we want to build…
Supercharging Your Franchise Sales: A Guide to Automation Success Achieving rapid growth in franchise sales isn’t just about moving fast; it’s about moving smart. To build a scalable and efficient recruitment engine, franchisors must craft a high-performance sales process rooted in clarity, testing, and technology. Here’s how to set your franchise sales on a superfast…
Sales Good or Sales Bad? The Hidden Art of Imperceptibility in Franchising Stop Sounding Like a Salesperson. Start Closing Like a Pro. Why subtle, informed selling wins in franchise recruitment and supplier sales. You either hate being in sales or you love it. But the reality is this: if you’re in franchising whether you’re recruiting…
The Truth Behind “Free” Franchise Consulting: How the FTC’s New Rule Impacts Franchise Brokers, FSOs, and Franchisors By Joe Caruso In a landmark move to protect consumers and raise the standard of honesty in marketing, the Federal Trade Commission (FTC) has issued a final rule prohibiting deceptive practices in the use of endorsements, testimonials, and…
Quick & Easy Franchise Recruitment Hack: The 2-Step Sales Process Trap and What Works Instead The Promise of a Shortcut Every franchisor wants to recruit franchisees faster. In the race to scale, the appeal of a “Quick & Easy 2-Step Sales Process” is irresistible. Imagine this: one call to explain everything, another call to close….
By Joe Caruso The Problem: Minor Cheats Have Become the Norm In today’s hyper-competitive franchise recruitment environment, the lines of legality and ethical conduct are increasingly blurred. Minor cheats, especially in the form of unlawful Item 19 FPRs (Earnings Claims), have moved from occasional infractions to systemic practices. Franchise sellers, including franchisors, brokers, and Franchise…
Everyone’s on the Franchise Sales Team: How to Unify, Scale, and Win Together Franchise Growth Starts at the Top: CEOs Must Empower Sales Leadership to Drive Cross-Functional Accountability and Systemwide Success The ProblemFranchise brands are designed for growth. But many fail to scale effectively because of internal breakdowns, not market limitations. Sales, operations, and marketing…
How Today’s Franchise Content Is Stretching FPRs and What Ethical Brands Must Do to Regain Control Franchise development has entered a new era. Financial data no longer stays inside Item 19 of the Franchise Disclosure Document (FDD). Today, these numbers are being repackaged, reinterpreted, and redeployed across email campaigns, social media posts, sales decks, podcasts,…
By Joe Caruso Franchise development is more competitive than ever. With aggressive lead-generation goals, expanding pipelines, and mounting pressure to stand out, many franchisors, along with their sales teams, brokers, FSOs, PR firms, and marketing agencies, are deploying Financial Performance Representations (FPRs) across dozens of digital and in-person marketing channels. Used responsibly, FPRs are tools…
Whether you’re a franchise brand trying to recruit quality candidates or a supplier selling into franchise systems, LinkedIn has become an essential platform for visibility, credibility, and commercial connection. But most people miss the simplest and most effective strategy available: start conversations. That doesn’t mean pitching in the comments or broadcasting another press release.It means…
Gastropub operator Bar Louie filed for Chapter 11 bankruptcy protection on March 26, 2025, marking its second restructuring in five years as persistent inflation and operational challenges continue to batter the restaurant industry. BLH TopCo LLC, the Addison, Texas-based parent of the Bar Louie brand, filed the voluntary petitions in U.S. Bankruptcy Court in Delaware,…
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