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Sales Good or Sales Bad? The Hidden Art of Imperceptibility in Franchising

ByFranchise Sales Expert

Sales Good or Sales Bad? The Hidden Art of Imperceptibility in Franchising Stop Sounding Like a Salesperson. Start Closing Like a Pro. Why subtle, informed selling wins in franchise recruitment and supplier sales. You either hate being in sales or you love it. But the reality is this: if you’re in franchising whether you’re recruiting…

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An FTC Broken Windows & Minor Cheats Policing Approach Is the Sensible Path to Franchise Sales Compliance

ByFranchise Sales Expert

By Joe Caruso The Problem: Minor Cheats Have Become the Norm In today’s hyper-competitive franchise recruitment environment, the lines of legality and ethical conduct are increasingly blurred. Minor cheats, especially in the form of unlawful Item 19 FPRs (Earnings Claims), have moved from occasional infractions to systemic practices. Franchise sellers, including franchisors, brokers, and Franchise…

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