When you think about franchise sales, one thing should stand out—no two processes are the same. Every franchise offering is unique, so your approach to sales needs to reflect that uniqueness. But too often, franchisors fall into the trap of borrowing a process that worked for another brand and hoping it’ll work for them. The…
Have you ever been frustrated by a broken ice cream machine? It’s a common problem, and one that can be especially annoying when you’re craving a cold, refreshing treat. But there’s good news on the horizon! The Federal Trade Commission and Department of Justice have recently requested that the US Copyright Office exempt commercial soft…
Franchise management software plays a crucial role in maintaining consistent branding and communication throughout franchises by providing tools and features designed to streamline and standardize operations, marketing, and communication across all franchise locations. Here’s how it achieves this: By leveraging these features, franchise management software ensures that every franchisee upholds the brand’s standards, leading to…
High-value recruits, often referred to as sophisticated or experienced investors, are individuals or entities that have significant financial resources, business acumen, and often prior experience in owning or operating businesses. When evaluating franchise opportunities, these recruits have specific criteria and considerations. Here’s what high-value recruits typically look for in a franchise: 1. Strong Return on…
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