The MUMBO Disconnect: Why Enterprise Operators Skip Investing in Your Franchise Brand
You built a successful franchise, but if multi-unit, multi-brand operators (MUMBOs) aren’t lining up, your marketing isn’t speaking their language. Here’s what’s missing. The Missed Opportunity in Modern Franchise Development In today’s franchise world, everyone is chasing the same high-value target:Multi-Unit, Multi-Brand Operators, also known as MUMBOs. These sophisticated investors bring capital, infrastructure, and growth…