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Quick & Easy Franchise Recruitment Hack: The 2-Step Sales Process Trap and What Works Instead The Promise of a Shortcut Every franchisor wants to recruit franchisees faster. In the race to scale, the appeal of a “Quick & Easy 2-Step Sales Process” is irresistible. Imagine this: one call to explain everything, another call to close….
By Joe Caruso The Problem: Minor Cheats Have Become the Norm In today’s hyper-competitive franchise recruitment environment, the lines of legality and ethical conduct are increasingly blurred. Minor cheats, especially in the form of unlawful Item 19 FPRs (Earnings Claims), have moved from occasional infractions to systemic practices. Franchise sellers, including franchisors, brokers, and Franchise…
How Today’s Franchise Content Is Stretching FPRs and What Ethical Brands Must Do to Regain Control Franchise development has entered a new era. Financial data no longer stays inside Item 19 of the Franchise Disclosure Document (FDD). Today, these numbers are being repackaged, reinterpreted, and redeployed across email campaigns, social media posts, sales decks, podcasts,…
By Joe Caruso Franchise development is more competitive than ever. With aggressive lead-generation goals, expanding pipelines, and mounting pressure to stand out, many franchisors, along with their sales teams, brokers, FSOs, PR firms, and marketing agencies, are deploying Financial Performance Representations (FPRs) across dozens of digital and in-person marketing channels. Used responsibly, FPRs are tools…
By Joe Caruso The Shift from Selling to Stewardship Franchise development is no longer about how many territories you can award or how fast you can grow. It’s about how carefully and responsibly you expand, and who you choose to bring into your system. The franchise industry has matured, and the way we recruit must…
Gastropub operator Bar Louie filed for Chapter 11 bankruptcy protection on March 26, 2025, marking its second restructuring in five years as persistent inflation and operational challenges continue to batter the restaurant industry. BLH TopCo LLC, the Addison, Texas-based parent of the Bar Louie brand, filed the voluntary petitions in U.S. Bankruptcy Court in Delaware,…
Are Franchise Fees an Investment or a Tax? The Real Measure of Support By Joe Caruso Franchise systems charge royalties and marketing fees as part of their business model. These fees vary widely depending on the brand, industry, and level of support promised. However, the real question isn’t whether franchisors are providing enough support. It…
Franchising Done Right: Why Most New Franchisors Fail and How to Avoid It You have a great concept. You have opened three or four brick-and-mortar locations, and the numbers look good. You have even taken the next big step: you got an FDD (Franchise Disclosure Document). Now, you are ready to scale. After all, if…
Unlocking Opportunities in the U.S. Market Expanding into the U.S. market is a transformative opportunity for franchisors, offering access to one of the world’s largest and most dynamic economies. However, entering this competitive landscape requires a thoughtful approach that balances vision, strategy, and execution. This guide provides a comprehensive roadmap for international and domestic franchisors…
Franchising is a powerful model for growth, but building a successful franchise brand whether in the U.S. or internationally—requires more than just ambition. It demands guidance from seasoned professionals who know the ins and outs of franchising. Whether you’re an established franchisor looking to refine your system or an aspiring franchisor preparing to launch, finding…
Have you ever been frustrated by a broken ice cream machine? It’s a common problem, and one that can be especially annoying when you’re craving a cold, refreshing treat. But there’s good news on the horizon! The Federal Trade Commission and Department of Justice have recently requested that the US Copyright Office exempt commercial soft…
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